This Logo captures the true essence of symbolism it represents. The “W”, of course, represents the first letter of our Company name and will stand alone as an icon for our business.
The center of the “W” is represented by a Compass or Divider Caliper. A Seagoing Navigator uses the Divider Caliper to plot out and measure a course for a vessel to transverse along with minimal disruption and delays caused by weather or turbulent seas. Our Compass represents our Navigators plotting a personalized course for your life’s Financial Journey using the WayPoints as coordinates on the Navigation Chart Line.
The circular ball on top of the compass is used by a Navigator to spin or manually move the caliper with the thumb and forefinger from one point to another on a navigational chart.
In the middle of the ball is an actual icon symbol representing a nautical waypoint on a navigation chart or GPS electronic device or in our representation a Financial WayPoint. Our Financial WayPoint is a triangular shaped arrowhead icon that is used as our WayPoints Financial GPS (Goal Planning System) logo and represents our 10 Financial WayPoints.
The Financial Chart Line, below the top portion of the logo, represents the Financial Journey in your life from beginning to end.
The 10 individual WayPoint icons on our Financial Chart Line are made from two arrows forming a diamond shaped image pointing forward and reverse and represent progression or regression with your Financial Journey. The Financial WayPoints are spaced at specific intervals representing the timeline it takes to cross each Financial WayPoint destination.